Kerastase Initialise transforms you hair within 7 days, by adding strength, substance, shine and softness with 93% less breakage - 89% of users said their hair was shinier while 86% swore their hair was softer and stronger. This treatment is applied using a pipette at a minimum of 3 times a week or 5 times for people with thick hair.

Divide your damp hair into approximately 2-5 sections and beginning at the roots directs you pipette downwards to the tips squeezing out serum as you go. Then massage it into your hair and leave to dry, do not rinse it out. This serum is enriched with SP94 which are molecules already found in your hair that reinforce its resilience. It also contains ceramides for reduced breakage, a conditioning agent for softer hair and a green tea extract for antioxidant protection.